If everyone automates, who still thinks? AI agents & the future of marketing
This Cambridge Network article examines how AI agents are changing the balance between automation and human thinking, particularly in marketing and creative roles. It highlights why human judgment remains essential as automation expands. Connect with Cyber Security Consulting Ops to explore how AI can augment — not replace — meaningful work.
Will AI checkout become mainstream in 2026?
2026 is expected to be a pivotal year for AI checkout, as it will be the first full year that shoppers can complete transactions within AI platforms like ChatGPT and Perplexity. In 2025, surveys indicated that between 33% to 83% of respondents used AI for holiday shopping, suggesting a growing comfort with AI shopping. The success of AI checkout will depend on whether consumers feel secure enough to click 'buy' within these platforms.
What challenges do brands face with AI checkout?
Brands face several challenges with AI checkout, including limited access to customer data and insights. For instance, when customers check out through platforms like Perplexity, the transaction appears as if it came from a Perplexity employee, making it difficult for brands to understand their customer base. Additionally, many brands are concerned about losing control over customer relationships and the data that comes with direct sales.
How are brands preparing for AI checkout?
Brands are actively working to enhance their visibility in AI results through strategies like generative engine optimization (GEO). This includes creating rich content and optimizing their online presence to rank higher in AI search results. Some brands, like Brooklinen, are also looking to integrate loyalty programs with AI platforms to better understand their customers and foster deeper connections.
If everyone automates, who still thinks? AI agents & the future of marketing
published by Cyber Security Consulting Ops
Cyber Security Consulting Ops
We offer online interactive cybersecurity training to companies. We don't just send out phishing emails like other cybersecurity companies to their employees. We first show employees the tactics used by hackers and how they can identify these types of attacks before they open an attachment or click on a link in an email.
We are a risk-management cybersecurity consulting firm focused on helping organizations prevent data loss and system lock-ups before a cyber breach. We provide remote workforce social engineering training for employees, along with cybersecurity PenTest and Internal assessments. We also provide digital forensic to recover data after a cybersecurity breach.
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